The greatest men’s tennis player of all time Roger Federer has left Nike and signed with Uniqlo, a Japanese brand. Federer opened Wimbeldon with a win beating Dusan Lajovic in straight sets, and sported new gear for the first time in 20 years.
Federer’s deal with Nike ended in March, and many wondered if he would renew his deal with the franchise. Instead, Federer signed with Uniqlo for a 10-year, $300 million contract.
Uniqlo confirmed the deal via Twitter on Monday morning:
UNIQLO is honoured to welcome Roger Federer as our new Global Brand Ambassador!#UniqloRF #Uniqlo #LifeWear #RogerFederer #Wimbledon pic.twitter.com/Xn4R4H4GVV
— UNIQLO UK (@UNIQLO_UK) July 2, 2018
Federer was still wearing Nike sneakers in his opening Wimbeldon match, as Uniqlo currently does not have tennis footwear. Nike also still owns the rights to the “RF” logo
36-year-old Federer has won $116 million in prize money in his career, and is number seven on Forbes’ World’s Highest-Paid Athletes list with a net worth of 77.2 million.