Endeavor, a sports and entertainment company, has purchased stake in BDA Sports Management.
BDA Sports Management is led by agent Bill Duffy, who represents Luka Doncic, RJ Barrett, Deandre Ayton, and more.
BDA currently represents 130 players across the NBA, WNBA, and other international professional leagues.
“The modern athlete has a high expectation for off-the-court opportunities,” stated Bill Duffy.
“They want to get into gaming, into fashion, into entrepreneurial endeavors. WME has a history of doing that at the highest level, so with this partnership, it’s like we’re expanding our menu from one page to four.”