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After signing James Rodriguez from Real Madrid, Everton has landed a commercial partnership with a Colombian betting company.

Everton has announced it’s “multi-year” agreement with Rushbet.co to become the club’s official betting partner in the South American country, and first commercial deal in Colombia.

According to Echo, Everton’s growth strategy has accelerated in that part of the world, and the signing of Rodriguez has opened many more doors.

Another deal has a television advertising campaign, featuring a number of Everton players, set to run across the country’s broadcast channels in the first part of 2021.

Alan McTavish, Commercial Director at Everton, said: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the Club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy.”

He continued: “Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”